About Us

Our Mission: Helping Businesses Grow with Data & Automation

At EIG, we believe that business owners shouldn’t have to guess when it comes to growth. We provide a complete, easy-to-use system that combines business intelligence and marketing automation to help companies attract more customers, increase revenue, and operate more efficiently.

Our approach is simple:

  • We turn complex data into clear insights that help businesses make smarter decisions.

  • We automate marketing so businesses reach more customers without extra effort.

  • We provide an all-in-one system that runs in the background while you focus on what matters—growing your business.

We are committed to offering simple, effective, and results-driven solutions that are fairly priced and customized to meet the needs of each business we work with.

We are proudly based in Atlanta, Georgia, serving our clients nationwide.

  • Richard Echols

    FOUNDER & LEAD BUSINESS INTELLIGENCE STRATEGIST

  • Kaycee Nwaokocha

    CO-FOUNDER & AUTOMATION LEAD

  • Victoria Echols

    DIRECTOR OF MARKETING & OPERATIONS

  • Senior Data Analyst | Business Intelligence Specialist | Financial & IT Analytics Expert

    With over 16 years of experience in data analytics, business intelligence, and process automation, Richard Echols brings deep expertise in turning complex data into clear, actionable insights. His career spans government, corporate, and nonprofit sectors, where he’s led data-driven projects optimizing IT spending, streamlining financial reporting, and building scalable dashboards that drive smarter decision-making.

    Richard specializes in transforming raw data into visual stories, automating manual reporting processes, and designing solutions that bridge technology and business goals. His technical background, combined with a strong focus on financial analytics and operational efficiency, makes him a trusted partner for businesses seeking to unlock the full value of their data.

    • Core Skills: Power BI | SQL | Excel | Python | Apptio | Cloud Platforms (AWS, Azure, GCP)

    • Specialties: IT Financial Analytics | Process Automation | Data Visualization | Data Strategy

    Passionate about making data work for every business, Richard applies his analytical mindset and hands-on expertise to help organizations find clarity in their data — and turn it into a competitive advantage.

  • Engineering Leader | Data Automation Specialist | Fullstack Engineer | Cloud & DevOps Expert

    With over a decade of experience across Fortune 500 companies, startups, and global enterprises, Kaycee Nwaokocha brings deep technical expertise to Echols Insights Group. His career spans leadership roles in software engineering, data automation, and cloud infrastructure, giving him a unique ability to design solutions that bridge technology and business strategy.

    Kaycee specializes in building custom data pipelines, automating manual workflows, and optimizing system performance through advanced engineering practices. From designing machine learning models to streamlining ETL processes, his work has improved data accuracy, reduced costs, and unlocked new revenue streams for organizations across industries.

    • Core Skills: Python | SQL | Cloud Platforms (AWS, Azure, GCP) | Kubernetes | Terraform | API Integrations

    • Specialties: Data Automation | Process Optimization | DevOps | Custom Software Development

    Passionate about empowering businesses to work smarter, Kaycee blends his technical mastery with a practical, results-driven approach—turning complex data and technology challenges into scalable, user-friendly solutions.

  • Marketing & Brand Strategist | Business Operations Consultant | Business Intelligence Specialist

    Victoria Echols combines marketing expertise with data-driven strategy to enhance brand presence, optimize business operations, and drive efficiency. She specializes in website design, branding, and marketing optimization, ensuring businesses communicate their value effectively while maintaining seamless workflows.

    With a background in business intelligence and data analytics, Victoria integrates insights into marketing strategies, improving decision-making and operational success. Her experience spans tax, healthcare, and nonprofit sectors, where she has leveraged Power BI, SQL, and Excel to optimize processes and support strategic growth.

    • Core Skills: Marketing Strategy | Digital Branding | Website & Business Card Design | Business Operations

    • Specialties: Brand Development | Digital Marketing | Workflow Optimization | Data-Driven Strategy

    Passionate about blending creativity with analytical precision, Victoria helps businesses refine their brand, enhance efficiency, and drive meaningful engagement.